About ESTA The Electronic Security & Technology Association (ESTA) is an industry association of medium-sized independent alarm dealers dedicated to serving our communities, helping others, and growing successful businesses along the way. We bring like-minded businesses together to share openly for the benefit of ourselves and others. We limit membership to approximately 25 companies in non-competing market territories. Since members do not compete against each other, they can share freely without worrying that their information will be used against them. A group of 20 - 25 group members has been found to be the perfect size… large enough to get different perspectives and experiences while small enough to maintain a personal and manageable discussion environment. ESTA was created over 30 years ago to help a select group of small-to-mid-size security alarm dealers compete with the larger national companies. By sharing their industry knowledge, business strategies, and financial resources, our members are better equipped to achieve success in the marketplace. ESTA is made up of independent, privately owned security companies who all possess the same core values, entrepreneurial spirit, technological expertise and strong commitment to customer satisfaction. |
CommunityAt ESTA, we believe that strong leadership and collaboration are essential to driving innovation and excellence in the security and alarm technology industry. Our community brings together company leaders and key personnel who are committed to sharing knowledge, supporting one another, and continuously improving the way we do business. We create opportunities throughout the year for members to connect—whether through structured workshops, peer-to-peer learning, or role-specific gatherings for operations, sales, or monitoring center professionals. These events aren’t just about business; they’re about building trust, exchanging insights, and growing stronger together. By fostering open dialogue and a spirit of mutual improvement, ESTA helps members strengthen their companies and become more effective leaders within their organizations and the broader security community. | What is ExpectedThe main expectation of our members is their willingness to share information on a confidential basis. From time to time they may be called upon to serve on the Board of Directors or on a committee. We would hope that they would serve if they have the time and motivation. And, of course, we would expect them to live up to the high standards of an ethical alarm company. Benefits of Belonging
As an ESTA member, you will enjoy the following benefits:
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Our Partners |
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